The latest news brings important innovations in the French food distribution market. Specifically, it has been made public that the giant, Carrefour, now has the authorizaiton from the French competition authorities to purchase the French branch of the Spanish group, DIA, made up of 865 sales outlets valued at 644.7 million euros.
DIA has decided to shed its business in France after seeing its sales there fall by 10.9% in 2013, while they continue to grow in other markets such as Argentina or Brazil, due to the crisis in low cost outlets as a result of a greater competition coming from the traditional stakeholders in the distribution sector. Carrefour has indicated in a release that the inclusion of DIA France lies within its multi-format, multi-channel expansion strategy, and will also allow it to strengthen its presence in the centre of towns and cities such as Paris.
It is well known the commitment of Carrefour with its seafood range. We do not hesitate that the French group will keep this premise as a flag in its new adventure.
