The pandemic continues to affect businesses on a worldwide scale. With markets apparently recovering from the summer season, new waves and cases are causing concern in the industry.
The measures needed to contain the spread of the virus have revolutionised all stages of the supply chain. The fate of many companies now largely depends on the health of the hotel and restaurant sector, which is again suffering in the second half of the year.
Producers, sellers and intermediaries need to adapt to the “new demand” and change their sales strategies to increase their efforts. There is no other option but to reinvent oneself.